Neva Morrison Level 4 Professional Diploma in Creative Enterprise

 

  Case study branding Emma Holland PR Branding Demographic Emma Holland PR is a specialised PR company, with their clients being theatre productions in London and around the UK. They typically work with the larger, more well-known productions and venues such as the royal albert hall, secret cinema, and the old red lion theatre. Mission statement Emma Holland PR’s mission statement includes ‘Our relationships are the key to our success - not only with the media, but also with actors, directors, and producers. We build relationships that last longer than a press campaign’ and ‘One of our unique selling points is that the team you meet at the initial pitch is the same team that will work with you throughout your production’. These both show Emma Holland PR to focus on building their business on strong friendships, care for clients and upholding long term relationships with those they work with. Logo The Emma Holland PR logo features the simple initials of the business at...

  Customer base example 1 Steven Steven works for the local council, helping to assist the development of culture. Steven is a man in his mid-40’s and lives in Norwich, he makes roughly 30k a year and often spends his free time appreciating culture such as attending dramas at the theatre, he also aims to help out his local community through spending his weekends volunteering at food banks and helping local animal shelters by walking dogs. The media he engages with are typically newspapers such as the guardian for news and for entertainment, channels such as ITV are his main choices. Steven often shops at supermarkets such as Morrisons and aims to use locally sourced food where possible.     Steven wants to work with my business to promote, market and run an event to connect the local community with local artists. He was interested in working with me based on my business’ focus on helping the community and the arts.   Customer base example 2   Quentin ...

  Wildflower PR My idea is a PR and marketing company that focuses on promoting the arts in Norfolk and Suffolk, it is a social enterprise that aims to give back to these communities by supporting activities and events to involve the community in the arts.    Mission Statement   Wildflower PR aims to provide effective and creative PR and marketing for businesses within the arts sector. The company aims to work side by side with businesses to create campaign s that sho w the true feeling of the business, event or production. The company also aims to take a n active place in its community helping and encouraging the growth and funding of local community’s art sector. Another aim is to remain an eco-friendly brand, taking the consideration of the environment and the company’s global impact seriously and integrating this into all the decisions made. Vision Statement    Our vision is to create a thriving arts sector within the community and to provide ...

 Business plan/Business model A business plan involves the outcomes of the business as well as short and long term goals, it is a working document that is constantly being updated and added to. this is present at the start of the business and is presented to investors as the building blocks of the company, it also includes the outcomes of the business. The business model includes the way that this is achieved, it includes job assignments, roles and times lines, it specifies financial viability and details of how the business will build.    

  Route to market My business is aiming to sell to other firms, my product would be a required product, but it would also have similar competition, my business is aiming to sell a service. My service will a mid-range to major purchase, this is dependant on the project and the service would be primarily be targeting local and regional areas. Potential routes to market Social media A potential route to market for my business would be using social media, this could be through two methods, firstly creating an account, cultivating an active presence online. This would be through following related accounts such as those of business’s within the local area, posting regularly, using the accurate tags and topics to attract relevant attention to the business. This would be relevant to helping reach an audience as, seen in my customer profiles, many people at work within the companies I would want to work with use social media such as Twitter and Instagram, so these would be the platfor...

  TMS Media TMS media is a company that offers marketing services to promote clients with available services including graphic design, PR, website development, exhibition management, copywriting, photography and video production. Like many PR companies, TMS media uses experience within the industry to create an extensive amount of client connections. This has helped them to find projects and work, allowing their reputation and connections to reach new clients and generate work on other projects. This is something they highlight on their website, using testimonials of their past projects and work to highlight their success at helping clients. their website is also linked to a blog that focuses around the PR industry, this form of being able to constantly update the pages means is favoured by search engine algorithms show appears higher up in searches when searching for PR companies in the end. In terms of pricing, PR companies vary in how they are paid by clients, TMS media will var...

  Section 1 The skills I’ve developed on this course have been developed through a variety of projects, such as creating a short film as a group project, my role in this included scripting, script management and general management of the project, this included scheduling the film times and communicating with everyone to make sure we stayed on schedule. Other skills I developed included time management and organisation through coursework deadlines. Alongside lessons, I am also helping to manage the filming and photography of a heritage event, this has included communicating with a small group of volunteers who are filming the event as well as organising them to be in the correct place and knowing what they’re doing. These all translate well to my final project idea, which is to create a         showcase event to display work completed by college students, as these will require these skills to manage, plan and run. This has led me to choose my event as it uses t...