Neva Morrison Level 4 Professional Diploma in Creative Enterprise

Response 1 Do you think my logo fits my business idea and why? I really like the logo, it’s super simple and easy to read. Having the PR word in the business name also helps the audience to instantly know more about what the brand is. Having the greenery suggests that your heading down the eco-friendlier route as well which reflects from your value statement which is nice.   Are my mission/vision/value statements effective and why? More recently than ever more businesses are striving to become more eco-friendly so you definitely have an effective set of statements that would tick boxes for your customers.   Do you think my business idea is financially viable? Yes! The arts are really up and coming in East Anglia so this is a business that can grow in the coming years. Events like the First Light Festival in Lowestoft are growing each year and there are certainly people wanting more community events like this especially after Covid. Families are wanting local acti...

  Work experience 14th October - Young Mozart players, stage management work experience, feedback pending 4th November- World travel market, PR work experience, feedback pending  Recurring- Norwich theatre, independent PR- opening nights, feedback pending 9th-10th March- College heritage event- Managing filming, photography and interviews throughout the event, feedback pending  

  Additional research  the Institute of  Practitioners in Advertising https://ipa.co.uk/ This website offers a variety of articles that help with business aspects such as highlighting the struggles of a start-up, consumer studies and marketing advice. Norfolk Knowledge Hub https://norfolkknowledgehub.co.uk/ This is another site that offers articles, videos and audio for businesses in the Norfolk area, this information is all created and submitted by those working within this area, meaning it is all accurate and includes genuine experiences to the advice given. The creative council  https://www.thecreativeindustries.co.uk/ This is a website that focuses specifically on the creative industry and its business aspects, meaning it can offer some more specific information to my business. Creative & Cultural skills https://www.ccskills.org.uk/ this is a website that focuses on encouraging and improving skills, education and employment within the creative sector, he...

  Logo drafts drawn versions I originally drew a variety of concept designs to try and find a logo that suited my business. These logos followed a theme of relating to the name of the business, all including a floral theme to the imagery used. The decisions I made across all these designs was to use a serif font, one that gave the impression of being handwritten. I also chose the colours used to be black, green and purple. Black for the font to be clearer, green for the eco-friendly elements of the business and purple to imply creativity, as that is the main market for the business. My favourites of these designs are the wreath style one, it gives a distinct shape and fits my idea for the business. Mood board Digital drafts I also made some digital designs of the different potential designs, incorporating the colours and font style I had decided on. Final Design For the final design of my logo, I have encompassed all of my initial ideas, including the floral wreath, font and colour...

  Business Development Enhance- Focus in creative industry, eco-friendly Replace- other PR businesses, in house PR Revive- Creative event, creative sector of local area  Backlash- overgrowth, limited growth to allow business to remain eco friendly and stick to it's values, too much success draws larger crowds that increase areas carbon footprint, event management liability.

Focus group questions Focus group questions What impression does this business give you? Would this be a business you would partner with, why? How well does the branding match the mission statement? What do you think is the most important part of the mission statement? Do you think this business has an accurate and achievable mission/value statement? Focus group currently being planned, answers will be audio recorded and written out when completed