Neva Morrison Level 4 Professional Diploma in Creative Enterprise

  Neva Morrison Task 9 DCMS  The Department for Digital, Culture, Media and Sport focuses on investing in innovation for businesses and communities to grow as well as promoting and protecting the artistic and cultural heritage of the UK. Recent DCMS announcements Recent announcements by the DCMS show that independent UK film and screen content will receive £1 million through the UK global screen fund as 18 further awards are given. Alongside this funding has also been confirmed to support a Covid-19 charity aiming to reach 6.5 million people and to tackle loneliness and improve mental health for young people.     How would my business be affected by cultural policy? A major impact on cultural policy in recent years is Brexit, which has a massive impact on the country, however due to the small scale, community centred aspects of my business, changes to imports, regulations and other currency costs would have minimal effect. Some aspects such as changes in the ...

  Neva Morrison Task 8 Finance - funding within the creative industries There are a variety of grants available for businesses in the creative industry, these included government funded ones that creative business start ups may apply for. these can be for grants of £1,000 to £15,000 and other grants for £15,000 to £100,000 dependant on the individual businesses plans. Insurance - Insurance within the creative industries marketing sector Businesses in the marketing sector need to consider a wide range of insurance, This can include insurance to cover any cyber security breaches due to many of these types of businesses working heavily online. Some insurance companies now offer specialised packages for PR marketing businesses. These insurance packages include coverage to assist with unhappy clients, copyright infringement issues and data breaches, companies will under the same plan aims to make it easier for both businesses and clients to be correctly insured. Working from...

  Neva Morrison Task 7 Regulatory body and framework A regulatory body is a government agency or public organisation that creates the requirements, conditions or restrictions for a specific area, their main aim is to exercise a regulatory function. A regulatory framework is the structure used enacting these regulations and includes the regulations, policies, guidelines, procedures, and decisions. Ofcom Ofcom is a government approved regulatory body that monitors a variety of different sectors including broadband, television, radio programmes and the universal postal service. They handle complaints and aim to protect viewer from harmful or offensive material on TV, radio and on-demand. They also maintain that people’s privacy isn’t invaded across these platforms. ASA ASA is the Advertising Standards Authority, its main purpose its main purpose is to monitor ads across the UK media and ensure that they follow advertising rules. ASA is an independent advertising regulato...

  Neva Morrison Task 6 The creative industries in comparison to other sectors In comparison to other sectors, the creative industry is doing very well as 2018 records show the sectors £111.7 billion value to be worth £35 billion more than the automotive, life science, aerospace, oil and gas industries combined. while records also suggest that the creative industry so new job postings happening at twice the rate of the rest of the economy. in the same year the creative industry also accounted for half a million more jobs done the digital sector showing the creative industry to be a constantly growing and successful sector. The industries within the creative industries The creative industry spans a wide range of sectors. these separate industries are categorised into 8 areas. These subsectors are ·         - Design and fashion ·          - Architecture     ·          - Crafts   ...

  Neva Morrison Task 4 Mission statement A mission statement is a short paragraph that defines what the business does and why the business exists, this includes the aims and values of the business. Brand positioning Brand positioning focuses on the way but customers perceive a brand and its product. it focuses on the representation created from a brand, the positioning of a brand can be affected by the attribute the business has, the expectations and perceptions of customers, what competitors have to offer and the price in comparison to competing brands. Business values and drivers business values refers to all forms of values a business should have such as economic, employee, customer and supplier values. While business driver is an aspect of the business that directly call rates to its success and growth. this can be a resource, component or process that is key to the businesses success. Ways an individual, business or organisation can market itself One of the b...

  Neva Morrison Task 3 Business plan A business plan is a written document that outlines the objectives and goals that a new business plans to meet. the plan includes how these goals will be achieved and show road map for the business in terms of marketing, financial aspects and operational plans. A business plan is a core basis of starting a business and is often required to attract investments as it clearly shows the expected requirements and success of the business, allow investors to see that is worthwhile funding. Business model A business model develops the road map from a business plan describing in detail how the business will be created, run and develop into a successful business. The business model focuses on the financial aspects of business include expected costs, products and services that will be offered and the target demographic the business will market to. Sustainable business model A sustainable business model is a framework that focuses on a busines...

  Neva Morrison Task 1 SWOT analysis A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats a business or individual has. the opportunities and threats refer to the potential the business or individual has to succeed well threats refer to the aspects that may interrupt this.  A SWOT analysis can evidently show the strengths and weaknesses a business or individual has. while also showing the potential business growth through opportunities and highlighting business difficulties through threats. PESTEL analysis A PESTEL analysis looks at the external environment that effects a business, the factors reviewed in a PESTEL analysis have a massive impact on the success and issues of a business and determines many key pieces of how the business runs. The PESTEL acronym stands for Political, Economic, Social, Technological, Environmental and Legal.   Political The Political influences mentioned in a PESTEL analysis refer to the...

Neva Morrison Task 2 Types of business There are a variety of different business types, they all run differently, with separate business models, employee structures and liabilities.   Sole traders This is where the business is run by one person, it is easy to set up, has flexibility and control for the owner and they can keep all profits from the business. However, this also makes them unlimitedly liable and have the pressure of being solely responsible and there is also a lack of continuity for the business and it may not continue past the death of the original  Types of business There are a variety of different business types, they all run differently, with separate business models, employee structures and liabilities.   Sole traders This is where the business is run by one person, it is easy to set up, has flexibility and control for the owner and they can keep all profits from the business. However, this also makes them unlimitedly liable and have the ...