Case Study Branding and Analysis

 

Case study branding

Emma Holland PR Branding

Demographic

Emma Holland PR is a specialised PR company, with their clients being theatre productions in London and around the UK. They typically work with the larger, more well-known productions and venues such as the royal albert hall, secret cinema, and the old red lion theatre.

Mission statement

Emma Holland PR’s mission statement includes ‘Our relationships are the key to our success - not only with the media, but also with actors, directors, and producers. We build relationships that last longer than a press campaign’ and ‘One of our unique selling points is that the team you meet at the initial pitch is the same team that will work with you throughout your production’. These both show Emma Holland PR to focus on building their business on strong friendships, care for clients and upholding long term relationships with those they work with.

Logo

The Emma Holland PR logo features the simple initials of the business atop the iconic sights of London. This established where they are based but also invokes the idea of culture, history, and recognition, suggesting these are words the business aims to be associated with.                                                                                                                                                                         The logo mostly takes a simple and sophisticated look, with the image being mostly black distinct outlines. Within this mostly black image is to small additions of colour in the P and a bus on the road of the image. This sudden drop of colour draws attention, firstly to the PR part of the shortened name, highlighting what the business is and the bus, dragging the eyes to look at the whole logo, once again invoking the associations with the image, as the two pieces of colour frame the outer ends of the logo. The colour used for these additions of colour is a pink, this colour is often associated with femininity and caring natures, this could suggest how they aim to create these long-lasting relationships with the production employees they work alongside. While the femininity suggested by the colour could infer how the core team at Emma Holland PR is female led, suggesting an empowering, unbiased, and modern business, the shade of pink also backs this as it stands out, suggesting a difference within the industry.

Reflection PR Branding

Demographic

Reflection PR’s demographic includes leisure and tourism companies, accommodations and attractions. Their previous projects include nature parks, hotel brands and forest parks. Showing a clear demographic of outdoor attractions and tourism.

Mission statement

Their core values are passion, transparency, results, professionalism and fun. The company focuses on providing successful result with their campaigns with a results-led ideology. They aim to combine their approach with ‘energy, creativity, solid experience and lots of hard work’.

Logo

The reflection PR logo features a clear font in white against an ombre blue, purple, pink background. These colours could reflect the way they aim for the business to be as they are associated with calmness, care and creativity.
The images used around the name could also be used to invoke images of the name, as the image is symmetrical, like it is a reflection, either side of the business name, this could be used to instil similar association as reflection could also suggest transparency, which is one of their business values. The clear, bold font also suggests their values of professionalism as it gives a serious, business-like aspect to the logo.

Breathe PR

Demographic

Breathe PR’s demographic includes environmentally centred businesses such as garden design and landscape architects. Other clients have included music theatre venues, showing potential for other sectors to use this company for promotion.

Mission statement

Breathe PR’s core values include providing creative and successful campaigns to clients as well as remaining well connected in the industry to repeatedly work with clients. After rebranding, the business also aimed to create values that ‘reflects a way of life that is probably opposed to the way most PR agencies work’ through a remind to relax and breathe at the centre of it’s rebranding.

Logo


The Breathe PR logo includes a clear, simplistic font, reflecting the calm, relaxing association with the brands name. The colours used are a soft palette choice so further reflect this as they give a relaxing tone to the image. The simplistic shapes used could also suggest this with the logo reflecting the look of air bubbles, further reinforcing the name and its associations. This is something the rebranding aimed to do with a focus on creating a more relaxing and less stressful environment within the business and for its clients. This could also be fitting for the brands demographic as peace and relaxing is also associated with being outside and nature, which is a main aspect of the businesses main demographic.

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