Initial Business idea (Mission, Vision and Value statements)

 

Wildflower PR

My idea is a PR and marketing company that focuses on promoting the arts in Norfolk and Suffolk, it is a social enterprise that aims to give back to these communities by supporting activities and events to involve the community in the arts.  

Mission Statement 

Wildflower PR aims to provide effective and creative PR and marketing for businesses within the arts sector. The company aims to work side by side with businesses to create campaigns that show the true feeling of the business, event or production. The company also aims to take an active place in its community helping and encouraging the growth and funding of local community’s art sector. Another aim is to remain an eco-friendly brand, taking the consideration of the environment and the company’s global impact seriously and integrating this into all the decisions made.


Vision Statement  

Our vision is to create a thriving arts sector within the community and to provide creative and unique marketing campaigns to help clients further the reach and effect their artwork, events and businesses have.  


Value statement

The values of my business are heavily related to working within the community, helping the environment and creativity. This business highly values it's community led ideals, working in any way it can to communicate with and help the local community, cultivating a caring and involved attitude towards the public, clients and the wider community. Another important value my business has is to help minimise it's effects on the environment as well as promoting an environmentally conscious mindset to it's clients and others. Our final main value is maintaining and building creative project and interest in our local area, helping connect the community with art and projects they can enjoy and will inspire them.

Mission statement reasoning

The original aim of my mission statement was to create a business aim that matched with my own values, this means the main points of the mission statement focused on being eco friendly and helping the community. The rest of my mission statement was shaped around this, considering how the business idea would match these values, this led to a focus on the creative sector within the community, with my mission statement including aims to encourage the growth of the arts sector. There is also an aim to be mindful of the environmental impact of the business and its client.   

     


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