Competitor research

 

TMS Media

TMS media is a company that offers marketing services to promote clients with available services including graphic design, PR, website development, exhibition management, copywriting, photography and video production. Like many PR companies, TMS media uses experience within the industry to create an extensive amount of client connections. This has helped them to find projects and work, allowing their reputation and connections to reach new clients and generate work on other projects. This is something they highlight on their website, using testimonials of their past projects and work to highlight their success at helping clients. their website is also linked to a blog that focuses around the PR industry, this form of being able to constantly update the pages means is favoured by search engine algorithms show appears higher up in searches when searching for PR companies in the end. In terms of pricing, PR companies vary in how they are paid by clients, TMS media will vary their payment methods dependant on projects likely being paid a monthly agreed amount for long term projects. Dependant on the size of the project and the hours needed each month this can be between £1000 and £1500 a month.  

The advantages of TNS media includes the fact that they have in offering marketing services for decades, allowing them to have a good standpoint in the industry, plenty of experience, an established reputation and a large amount of clients, all of these allow them to be a continuously successful business. The main disadvantage for this business is that they don’t offer any social media marketing services in either their packages or as a separate service, this means that they may not be able to best meet all potential clients needs as some businesses require social media marketing to reach their audience as much as possible as this a main marketing route for certain demographics.   


Reflection PR

Reflection PR is a Norwich based PR agency specialising in travel, leisure, lifestyle and consumer PR. They reach their potential clients through their extensive history in the industry, with the director having worked in the business for 20 years prior to creating their own business, they have then used this good reputation to create a name for their business. While using these range of industry connection, they have also created an extensive list of testimonials and successful projects proudly shown on their website, which work well to draw interest to working with them, to draw people to their website it is linked through their social media account bios as well as appearing on google maps when searching for PR within the local area. Their pricing would vary dependant on project, but they would likely charge around £100-£200 daily for work on projects.

The advantages for this business include the plenty of experience they have, which helps to create a name for them and their business, this also helps them to have plenty of successful testimonials which encourage more clients to reach out. Their extensive experience also works in favour as it offers a plenty of available contacts within the industry, creating a good reputation for the business, they also rank high on google for searches for PR in the local area, which allows them to be easily found. However, disadvantages potentially include their lack of social media presence, with posts being infrequent and often just sharing their clients, this could potentially impact their business as they have a focus on offering social media marketing and a good foundation for their own social media would be a good indication for customers that they are confident and capable of handling social media-based projects.   

 

Plain Speaking PR

Plain speaking PR is a company that works with in Norfolk and Suffolk providing marketing to businesses within the East of England. the services include things such as virtual marketing, web development and email marketing. as well as offering a full marketing service including an integrated approach this includes managing media relations, influencer engagement, social media and event planning. they typically reach potential clients so using their decade long experience to connect with people that they have worked with previously, their website also contains an extensive list of their previous projects proving plain speaking to be a successful company, their focus on working locally also helps them to come established in this area which can attract more projects for their business. Pricing for PR companies vary plenty, but hourly wages would often be invoiced at an hourly rate of £20-£30 for a project.

the advantages for this business include vast experience they have in the industry and area. Another advantage they have is that unlike some people companies for local area, they offer very extensive amount of social media management options, which is vital to smaller local businesses which need this to promote and reach their potential customers. a disadvantage for this business, could be that they focus on smaller local projects, so there isn't much potential for growth towards bigger projects, which could suggest it limits the potential profits, however the brand is focused on helping local communities so they are likely unaffected by this as they focus on helping these businesses.   


Comments

Post a Comment

Popular posts from this blog

Unit 1: Task 8

  Neva Morrison Task 8 Finance - funding within the creative industries There are a variety of grants available for businesses in the creative industry, these included government funded ones that creative business start ups may apply for. these can be for grants of £1,000 to £15,000 and other grants for £15,000 to £100,000 dependant on the individual businesses plans. Insurance - Insurance within the creative industries marketing sector Businesses in the marketing sector need to consider a wide range of insurance, This can include insurance to cover any cyber security breaches due to many of these types of businesses working heavily online. Some insurance companies now offer specialised packages for PR marketing businesses. These insurance packages include coverage to assist with unhappy clients, copyright infringement issues and data breaches, companies will under the same plan aims to make it easier for both businesses and clients to be correctly insured. Working from...
Read more

Unit 1: Task 7

  Neva Morrison Task 7 Regulatory body and framework A regulatory body is a government agency or public organisation that creates the requirements, conditions or restrictions for a specific area, their main aim is to exercise a regulatory function. A regulatory framework is the structure used enacting these regulations and includes the regulations, policies, guidelines, procedures, and decisions. Ofcom Ofcom is a government approved regulatory body that monitors a variety of different sectors including broadband, television, radio programmes and the universal postal service. They handle complaints and aim to protect viewer from harmful or offensive material on TV, radio and on-demand. They also maintain that people’s privacy isn’t invaded across these platforms. ASA ASA is the Advertising Standards Authority, its main purpose its main purpose is to monitor ads across the UK media and ensure that they follow advertising rules. ASA is an independent advertising regulato...
Read more

Unit 1: Task 9

  Neva Morrison Task 9 DCMS  The Department for Digital, Culture, Media and Sport focuses on investing in innovation for businesses and communities to grow as well as promoting and protecting the artistic and cultural heritage of the UK. Recent DCMS announcements Recent announcements by the DCMS show that independent UK film and screen content will receive £1 million through the UK global screen fund as 18 further awards are given. Alongside this funding has also been confirmed to support a Covid-19 charity aiming to reach 6.5 million people and to tackle loneliness and improve mental health for young people.     How would my business be affected by cultural policy? A major impact on cultural policy in recent years is Brexit, which has a massive impact on the country, however due to the small scale, community centred aspects of my business, changes to imports, regulations and other currency costs would have minimal effect. Some aspects such as changes in the ...
Read more