Customer base examples

 

Customer base example 1

Steven

Steven works for the local council, helping to assist the development of culture. Steven is a man in his mid-40’s and lives in Norwich, he makes roughly 30k a year and often spends his free time appreciating culture such as attending dramas at the theatre, he also aims to help out his local community through spending his weekends volunteering at food banks and helping local animal shelters by walking dogs. The media he engages with are typically newspapers such as the guardian for news and for entertainment, channels such as ITV are his main choices. Steven often shops at supermarkets such as Morrisons and aims to use locally sourced food where possible.   

Steven wants to work with my business to promote, market and run an event to connect the local community with local artists. He was interested in working with me based on my business’ focus on helping the community and the arts.

 

Customer base example 2

 Quentin

Quentin works as a manager at harbour radio, he lives in great Yarmouth and is in his early 30’s, he makes around 25k a year and enjoys spending his free time watching new films, both in cinema and on streaming services. During his weekends, he likes to attend rock concerts around the UK. The media he engages with include typically newspaper websites for general news as well as media centred magazines and websites, for entertainment, his media choices include streaming services such as Netflix. He typically shops at Tesco’s and local independent music stores and likes to shop at film merch stores.

Quentin wants my business’ help to promote a new segment of the radio which focuses on promoting new and local talent, the business’ community led mission statement interested him in working with business as it will able to connect with the community through the celebration and promotion of these young and new artists.  

Customer base example 3

Susanna

Suzanne lives in Gorleston and is in her late 20s. she works as assistant manager with creative based company and makes roughly 27K a year. Her hobbies often include reading painting and writing and this is how she often spends her evenings. on her weekends she enjoys attending concerts as well as poetry and book readings, alongside occasionally attending creative events such as the circus or festivals. the media they engage with is often related to social media, such as following news pages and following article links to gain information. in terms of entertainment, they often turn to streaming services of channels such as BBC and sky due to the long form television dramas for older audiences that they often produce and stream. she aims to shop from farmers markets and to buy sustainable products from supermarkets when needed so often uses things such as the co-op, that markets its fair trade and more sustainable products. For other purchases shames to look for charity shops and uses online second-hand stores.

She wants to work with my business to promote a new set of sessions her company is running for kids in the local area, which is mentioned within my business’ mission statement. she's also interested in the eco-friendly aspects of my business as this is something, she’s interested in.

Customer base example 4

Maya

Maya lives in Great Yarmouth and is in her early 20s, she's the founder of a new theatre company in her local area and her income is around 23k. she often spends her time doing art related hobbies such as painting, reading and playing an instrument. she's a massive fan of theatres and enjoys art galleries and acting. The media she most often uses is Instagram, as well as being an avid streamer of TV and film as well as also using sites such as stream theatre to access recorded theatre productions. she often shops at supermarkets such as Tesco's and is likely to buy clothing and jewellery from online handmade stores through apps such as Etsy.

she was first attracted to working with my business, but she also aims to connect the community through art, something that is part of my business is mission statement. she wants help promoting her theatre company, as well as a press release of her new project to help kids access theatre. 

Customer base example 5 

Joanne

Joanne is in her mid-30s and lives in Norwich, she is a small budget film producer, and her income is dependent on the project that she is working on. She often spends her evening free time watch the newest film and TV, she also plays team sports, such as netball, and likes to attend concerts. She typically uses social media such as Instagram and twitter to remain up to date on the public opinion of films. She also prefers to collect DVD and visit the cinema then stream through Netflix or prime video. She often shops at supermarkets such as Morrison’s and H&M.

She is interested in working with my business due to the focus on small, community projects and businesses that my business has, she is looking for someone to hold a premier event for her new film in Norwich as well as assisting in engaging audiences with the film release.

Customer base example 6

Max

Max is in his late 20s and is the manager of Norwich Playhouse’s front of house, he lives in Acle and works most evenings managing the theatre or productions that happening but enjoys playing video games and playing the drums in his spare time. he makes roughly 27K and often uses social media mostly using Instagram. he typically shops at supermarkets such as Tesco's and enjoys shopping at merch centred stores such as HMV.

the theatre is looking for some help marketing a new play that is written by a local artist and so wanted to work with my business due to the connection to the community that could bring forward support for the writer from their local area.

Customer base example 7

Lena

Lena is in her late-30’s and lives in Yarmouth, she is a self-employed seamstress who recently set up a store to sell her clothing. She makes about 26k a year and enjoys reading, watching tv and streaming musical pro-shots. She often spends weekends creating designs and writing her blog, the media she uses includes social media such as Instagram and twitter as well as using streaming services to watch tv. She often shops at farmer’s markets and makes her own clothing, as she focuses on being eco-friendly.

She wants to work with my business to run her launch party for her first instore collection of clothing, she was interested in using my business as she also has an interest in being eco-friendly and wants to have a good reputation with the local community.    

Customer base example 8

Riley

Riley is a 24-year-old music artist from Norwich, he spends his free time writing music and playing a variety of instruments. He earns roughly 35k and is very involved in social media, using Instagram and twitter to interact with fans and brought his music. He often shows as local stores and aims to minimize his impact on the environment.

He wants to work with my business to promote a concert event being held in Norwich, he was interested in working with my business as he wants to be able to connect with the community that he grew up with, something that my business focuses on. 

Common links between the customer profiles

These customer profiles all share a variety of similarities that group them as ideal clients for my business idea. These cover a range of different factors, such as all having careers working within the creative industry, either as an artist or in a management role of a creative associated business. My potential client base are typically between the ages of 24-45, typically with low to mid income bracket and live within the Norfolk/Suffolk area. They often have creative centred lives, with hobbies and interests such as playing an instrument and reading  as well as enjoying theatre and concerts. They would typically use social media such as Instagram and twitter and would commonly shop at independent stores, farmers markets and second hand stores as well as online places such as etsy, for food items, they would typically aim to support stores that promote a sustainable farming and fair trade. They all aim to support their community and environment efforts, they all believe the arts to be important and have a large positive impact of communities.