Unit 1: Task 5

 

Neva Morrison

Task 5

Intellectual Property

Intellectual property is the legal protection of someone’s work/art, this can refer to inventions, literature and artistic work. This can also include designs, logos, symbols and names. Intellectual property offers legal ownership of one’s ideas through copyright, patent and trademark, allowing creators financial benefit when their creation is used as well as granting them recognition for what they have created.

Copyright (creative pieces, i.e., written work, moving image work, music, etc.)

Copyright is an aspect of intellectual property that grants the copyright owners sole legal rights to copy and distribute the intellectual property, copyright is often only granted for a limited timeframe. Copyright often refers to creative work so the intellectual property that it covers is typically artistic, literary or in musical form.   

Trademarks

Trademark refers to intellectual property that consists of a recognisable design or expression that are related to a specific product or service, these are typically brand related such as logos, slogans or catchphrases that consumers associate with the brand identity. A trademark can be owned by an individual or a business entity.

What are talent releases?

A talent release refers to a form that is required anytime talent is featured in video, they often require information about the reason for filming or the project the talent features in, this can include location, date, contact information along with job requirements and details. The talent release will often also need information from the talent including their name, signature, date of signing and any other relevant information.

What are location releases?

A location release is the legal permission to film on a specific piece of property, given by the property’s owner and is required regardless of the production level, this applies to both private and public property.

What are the rules about a. filming and b. performing in public in the UK?

There are some rules around filming, while filming places and people in public settings is allowed, it is not allowed to film on privately owned property, it also needs to be double checked if somewhere is publicly owned as some areas that would be assumed public are council owned so permission is required. It is also not allowed for significant information such as address to be filmed publicly, filming is also not allowed if the people within the area explicitly state they don’t wish to be filmed. To perform in public, permission is typically required or encouraged from local councils.

 

How might child labour laws impact the creative industries?

Child labour laws would impact mostly the theatre and film, as these laws would alter how scenes and productions with children are scheduled as labour laws inhibit children working over a certain amount of time, resulting in theatres having to cast multiple actors for a children’s role and filming having to work into a schedule that doesn’t go over the hours that children can work for.

What is public liability insurance?

Public liability insurance is a type of insurance that is applicable to a variety of industries, it exists to cover a business if someone, either a client or member of the public, is affected by injury that is directly related to or caused by the business and its activities.

What is GDPR?

GDPR refers to the General data protection regulation is a framework of guidelines that protects the processing of data, it makes sure data is used correctly and lawfully.

What is The Competition Act 1998 and the Enterprise Act 2002?

The competition Act 1998 is a legal framework that inhibits the anti-competitive conducts within businesses and the UK market, it also outlines the consequences of these offences. The enterprise Act 2002 also assists in enforcing competition law and its consequences, this act is enforced by the competition and market authority.

What effect does this have on my business idea

While my business wouldn’t directly handle any of the issues associated with intellectual property, copyright and trademark, they would be important to keep in mind for the client’s sake, making sure these are all accurate for work that is used to market and promote. Location and talent releases may be required when filming promotional material however this would likely be outsourced so would not massively affect my business directly. The parts that would likely have an impact on my business would be public liability and GDPR. Public liability would be required to cover events held by my business, so this would be an additional cost for my business, while GDPR would influence how client information was stored, making sure more emphasis is put on keeping the information secure.

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