Unit 1: Task 4

 

Neva Morrison

Task 4

Mission statement

A mission statement is a short paragraph that defines what the business does and why the business exists, this includes the aims and values of the business.

Brand positioning

Brand positioning focuses on the way but customers perceive a brand and its product. it focuses on the representation created from a brand, the positioning of a brand can be affected by the attribute the business has, the expectations and perceptions of customers, what competitors have to offer and the price in comparison to competing brands.

Business values and drivers

business values refers to all forms of values a business should have such as economic, employee, customer and supplier values. While business driver is an aspect of the business that directly call rates to its success and growth. this can be a resource, component or process that is key to the businesses success.

Ways an individual, business or organisation can market itself

One of the best ways of business can mark itself is by being easily accessible to returning and potential customers. this can be you having a good quality website and active social media presence, that allows customers to easy look into products and services they may offer, if a business is struggling to generate a social media presence they could potentially use paid advertising to reach their demographic. Any business should aim to be convenient for customers to access this includes websites being user friendly on range of devices, especially phones due to ease of customer being able to access. other marketing tactics can include discounts, competitions and deals to attract customers to try and purchase products or services from the business. businesses could also use press releases consistently to draw attention two products. Businesses should also focus on creating good quality products and services to allow the reviews and customer feedback to further new customers trust in the product or service they are providing.

A business blueprint and its relation to customers and marketing

A business blueprint refers to a detailed strategic plan of how to successfully create and grow a business idea. This blueprint should include aspects like necessary jobs, productivity requirements and needed supplies. as well as measurements and targets for the businesses growth such as the targets and expected outcomes.

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