Logo drafts document


 

Logo drafts

drawn versions

I originally drew a variety of concept designs to try and find a logo that suited my business. These logos followed a theme of relating to the name of the business, all including a floral theme to the imagery used.

The decisions I made across all these designs was to use a serif font, one that gave the impression of being handwritten. I also chose the colours used to be black, green and purple. Black for the font to be clearer, green for the eco-friendly elements of the business and purple to imply creativity, as that is the main market for the business. My favourites of these designs are the wreath style one, it gives a distinct shape and fits my idea for the business.








Mood board













Digital drafts

I also made some digital designs of the different potential designs, incorporating the colours and font style I had decided on.



Final Design
For the final design of my logo, I have encompassed all of my initial ideas, including the floral wreath, font and colour schemes I originally thought. The biggest change was adding purple to the outline to flowers to better incorporate the colours I wanted to use. 






Comments

Post a Comment

Popular posts from this blog

Unit 1: Task 8

  Neva Morrison Task 8 Finance - funding within the creative industries There are a variety of grants available for businesses in the creative industry, these included government funded ones that creative business start ups may apply for. these can be for grants of £1,000 to £15,000 and other grants for £15,000 to £100,000 dependant on the individual businesses plans. Insurance - Insurance within the creative industries marketing sector Businesses in the marketing sector need to consider a wide range of insurance, This can include insurance to cover any cyber security breaches due to many of these types of businesses working heavily online. Some insurance companies now offer specialised packages for PR marketing businesses. These insurance packages include coverage to assist with unhappy clients, copyright infringement issues and data breaches, companies will under the same plan aims to make it easier for both businesses and clients to be correctly insured. Working from...
Read more

Unit 1: Task 7

  Neva Morrison Task 7 Regulatory body and framework A regulatory body is a government agency or public organisation that creates the requirements, conditions or restrictions for a specific area, their main aim is to exercise a regulatory function. A regulatory framework is the structure used enacting these regulations and includes the regulations, policies, guidelines, procedures, and decisions. Ofcom Ofcom is a government approved regulatory body that monitors a variety of different sectors including broadband, television, radio programmes and the universal postal service. They handle complaints and aim to protect viewer from harmful or offensive material on TV, radio and on-demand. They also maintain that people’s privacy isn’t invaded across these platforms. ASA ASA is the Advertising Standards Authority, its main purpose its main purpose is to monitor ads across the UK media and ensure that they follow advertising rules. ASA is an independent advertising regulato...
Read more

Unit 1: Task 9

  Neva Morrison Task 9 DCMS  The Department for Digital, Culture, Media and Sport focuses on investing in innovation for businesses and communities to grow as well as promoting and protecting the artistic and cultural heritage of the UK. Recent DCMS announcements Recent announcements by the DCMS show that independent UK film and screen content will receive £1 million through the UK global screen fund as 18 further awards are given. Alongside this funding has also been confirmed to support a Covid-19 charity aiming to reach 6.5 million people and to tackle loneliness and improve mental health for young people.     How would my business be affected by cultural policy? A major impact on cultural policy in recent years is Brexit, which has a massive impact on the country, however due to the small scale, community centred aspects of my business, changes to imports, regulations and other currency costs would have minimal effect. Some aspects such as changes in the ...
Read more